Our Team

Our Team

Meet the team behind RottBox Marketing!

Joshua M. Alexander

Founder & CEO of RottBox Marketing

Joshua is the lead hound at the helm, immersing himself in the marketing world since 1995—long before some of our four-legged clientele even had the chance to let out their inaugural yips! Over the years, he’s fetched tens of millions of leads spanning various sectors, catering to all sorts of hoomans. His keen sense for effective strategies is uncanny, making him the go-to guy for sniffing out the best opportunities.

Embodying the “Keap It Real” mantra, and as a Keap Certified Pro, Joshua has crafted thousands of campaigns. These range from the ones that make tails wag in delight to those that might leave you awestruck with their intricacy. His guiding growl of insight? “If there’s a way, I’ll chase it down like it’s the juiciest bone in the park!”

But Joshua isn’t just a marketing guru; he’s a genuine dog lover through and through. As the proud owner of three delightful dogs, he understands the bond between hoomans and their furry companions firsthand. This personal touch brings an added layer of passion and commitment to his work in the dog grooming industry. Before diving snout-first into this world, Joshua held the primary leash at a prominent national lead generation company. Overseeing more than 10,000 websites, managing a hefty monthly budget of $100,000 on Google Ads, and leading a dedicated team of over 10, he truly marks his territory as the dominant alpha in the digital realm.

Joshua M. Alexander

Reece Piccolo-Sellin

Senior Software Engineer

Reece is a highly accomplished individual with a diverse range of talents and achievements. Born and raised in Kamloops, British Columbia, Canada, Reece was the youngest student ever to attend Thompson Rivers University (TRU) at just 12-years-old. He received international recognition in the 1990s for founding an open-source computer operating system project that was based on a cutting-edge kernel design. Reece earned his Bachelor of Science in Computer Science in 2000, becoming the youngest degree graduate in his university’s history. He later completed a Bachelor of Arts at TRU in 2003.

Currently, Reece works as a software developer in areas including marketing automation, call center automation, cloud communications, and data visualization. In the past, Reece has also been involved in political advocacy and journalism, having co-founded an organization that advocated for seniors, and served as the founder of a web-zine, managing editor of a trade magazine, and publisher of a local newspaper.

He is also an avid hockey fan, and can be found on the ice several times a week (and sometimes even takes meetings from the bench). When he’s not working, playing hockey, or loudly cheering for the NHL’s Edmonton Oilers, he is usually playing chess or eating cheese and cinnamon buns.

Ayoub Benali

Marketing & SEO Manager

Ayoub is a seasoned professional in the dynamic world of SEO, boasting an extensive background in a broad spectrum of search engine optimization strategies. From on-page optimization techniques, understanding of algorithmic changes, to devising and implementing intricate link-building campaigns, Ayoub has garnered a reputation for consistently driving organic traffic and achieving top search engine rankings. His mastery extends beyond the basics, as he is also adept at local SEO strategies, technical SEO audits, and mobile optimization, ensuring that our clients remain ahead in the constantly evolving SEO landscape.

Beyond his expertise in SEO, Ayoub is also a recognized authority in digital advertising. As a certified professional in both Facebook Marketing and Google Pay-Per-Click (PPC) ads, he possesses a sharp acumen for crafting targeted ad campaigns that captivate audiences and convert clicks into loyal customers. With his holistic approach to online marketing, Ayoub has been instrumental in maximizing our clients’ ROI, making him an invaluable asset to our team.

Safikul Islam

Data Processing Manager

Safikul Islam, fondly known as Safi, stands as a pillar of expertise in the intricate world of data processing. With an extensive career that spans from aiding local mom and pop stores to providing bespoke solutions for Fortune 500 giants across the globe, Safi has solidified his reputation as a trusted name in lead processing. His meticulous approach and unparalleled skills have not only enhanced the efficiency of operations for numerous businesses but have also facilitated the seamless transition of countless leads into successful conversions.

An integral member of our team, Safi’s contributions transcend beyond his impeccable work ethic. His deep-rooted knowledge and unparalleled proficiency in data processing make him a standout asset. Continually setting the gold standard in his domain, Safi’s prowess ensures our clients always have a competitive edge, making him an invaluable component of our team’s success.

Let's work together!

Overwhelmed with balancing the marketing demands of your dog grooming business while ensuring top-notch service for your furry clients? We’re here to help! When you team up with us, here’s what you can expect:

Simplify marketing efforts for your dog grooming business

Engage customers effortlessly

Free up your time to focus on grooming only

Transform challenges into opportunities for growth

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Years of experience